Our newest Adverts Security Report highlights a key development from 2024: how AI is bettering our potential to stop fraudsters from ever displaying adverts to individuals.
For years, we have deployed our most superior applied sciences to safeguard our adverts platforms from unhealthy actors. In 2024, we launched over 50 enhancements to our LLMs, which enabled extra environment friendly and exact enforcement at scale. These updates sped up advanced investigations, serving to us determine unhealthy actors and fraud alerts — like illegitimate fee data — throughout account setup. This saved billions of policy-violating adverts from ever displaying to a client, whereas making certain authentic companies can present adverts to clients sooner.
We additionally tailored our defenses towards ever-evolving scams, notably the rise of AI-generated public determine impersonation adverts. To combat again, we assembled a group of over 100 specialists to develop countermeasures, resembling updating our Misrepresentation coverage to droop advertisers that promote these scams. Consequently, we have been in a position to completely droop greater than 700,000 offending advertiser accounts. This led to a 90% drop in reviews of this type of rip-off advert final 12 months.
That is only a fraction of our ongoing work to maintain the promoting ecosystem protected. Be taught extra in our 2024 Adverts Security Report.
