Licensed Flooring Installers (CFI), a division of the World Flooring Protecting Affiliation (WFCA), in the present day unveiled a daring new brand and refreshed model identification—marking a brand new chapter for the group that has set the usual in flooring-installation coaching and certification since 1993. The replace is a part of a current rebranding effort inside the WFCA household, which incorporates WFCA, FCITS, and FCB2B. Like the opposite divisions of WFCA, CFI’s new brand prominently shows the “Powered by WFCA” endorsement. This design selection reinforces a unified identification and highlights the shared mission of the affiliation’s affiliated organizations.
Following considerate collaboration from the CFI management crew and advisory board, the refreshed identification builds on CFI’s legacy whereas embracing a contemporary method. The brand new brand evolves the acquainted three-bar mark, now up to date with clear strains, a recent colour palette, and streamlined typography that replicate the professionalism, power, and ahead momentum of in the present day’s installer neighborhood.
“This identification provides installers a daring, up to date banner that displays the professionalism and keenness we convey to each job,” stated Ralph Falavinha, Government Director of CFI. “It unifies our neighborhood, sharpens our message, and strengthens CFI’s place on the forefront of set up excellence.”Â
Freida Staten, Chief Advertising and marketing & Technique Officer added, “CFI’s new model strengthens the connection between all WFCA divisions and presents a unified, fashionable picture to the trade. This alignment is vital to amplifying our collective voice and driving progress throughout the flooring occupation.”
The brand new branding will roll out in phases over the approaching months throughout CFI’s web site, coaching supplies, digital communications, and extra.
About CFI (Licensed Flooring Installers)
The Worldwide Licensed Flooring Installers Affiliation (CFI), a division of the World Flooring Protecting Affiliation (WFCA), is the trade’s main group for skilled flooring set up coaching and certification. Since 1993, CFI has licensed hundreds of installers worldwide throughout all main flooring classes — together with carpet, hardwood, resilient, laminate, and ceramic. CFI’s complete applications cowl set up, estimating, inspection, patterned and woven carpet, and product data. By a nationwide community of skilled trainers, CFI is devoted to elevating set up requirements, supporting profession progress, and delivering expert craftsmanship for sellers and producers throughout the flooring trade. Study extra at www.cfiinstallers.org
