Skechers simply launched Luna, an AI-powered in-store assistant that chats with buyers, offers model recommendation, and learns what you want, all whereas quietly gathering information about your preferences.
Debuting at Skechers’ new flagship retailer in Singapore’s tech-forward Punggol Coast Mall, Luna is greater than a novelty. It’s a part of a broader shift towards “phygital” retail, the place bodily and digital experiences blur right into a single, data-rich procuring journey.
About Luna
- AI Stylist in-store: Luna makes use of speech-to-speech AI to counsel sneakers and outfits based mostly on what you’re sporting or looking.
- All the time-on expertise: Buyers can proceed the chat afterward Telegram, making the assistant moveable past the shop.
- Actual-time personalization: Luna adapts its suggestions utilizing dwell information, bridging AI tech with human-like engagement.
What Skechers says
“With Luna, we’re enhancing the retail journey with a novel, social, and interactive expertise,” mentioned Irene Lee, Senior GM at Skechers Singapore. “It’s a part of our DNA to attach with clients via innovation.”
This isn’t nearly promoting sneakers. Luna is a knowledge funnel, each dialog helps Skechers refine its stock, advertising and marketing, and design selections. As Manolis Perrakis of We Are Social Singapore put it: “Agentic AI is the spine of future consumer-facing programs.”
Buyers’ benefit:
You’re not simply speaking to a kiosk, you’re contributing to a suggestions loop. With each chat, AI learns your style and nudges you towards sure merchandise. It’s handy, sure, but in addition quietly highly effective and doubtlessly invasive.
Privateness alert:
As conversations shift to messaging apps like Telegram, the place interactions really feel extra personal, customers might not understand how a lot they’re sharing or how that information will likely be used.
The problem
Can Skechers scale this slick AI setup throughout older shops with much less tech infrastructure? And may they keep human heat in a system that automates private contact?
Skechers’ Luna is an element chatbot, half private stylist, and half silent observer. It’s a glimpse into retail’s AI-powered future, the place procuring is seamless, sensible, and just a bit bit surveilled.
Would you’re taking trend recommendation from a machine that’s watching you? Skechers is betting you’ll.
Skechers simply launched Luna, an AI-powered in-store assistant that chats with buyers, offers model recommendation, and learns what you want, all whereas quietly gathering information about your preferences.
Debuting at Skechers’ new flagship retailer in Singapore’s tech-forward Punggol Coast Mall, Luna is greater than a novelty. It’s a part of a broader shift towards “phygital” retail, the place bodily and digital experiences blur right into a single, data-rich procuring journey.
About Luna
- AI Stylist in-store: Luna makes use of speech-to-speech AI to counsel sneakers and outfits based mostly on what you’re sporting or looking.
- All the time-on expertise: Buyers can proceed the chat afterward Telegram, making the assistant moveable past the shop.
- Actual-time personalization: Luna adapts its suggestions utilizing dwell information, bridging AI tech with human-like engagement.
What Skechers says
“With Luna, we’re enhancing the retail journey with a novel, social, and interactive expertise,” mentioned Irene Lee, Senior GM at Skechers Singapore. “It’s a part of our DNA to attach with clients via innovation.”
This isn’t nearly promoting sneakers. Luna is a knowledge funnel, each dialog helps Skechers refine its stock, advertising and marketing, and design selections. As Manolis Perrakis of We Are Social Singapore put it: “Agentic AI is the spine of future consumer-facing programs.”
Buyers’ benefit:
You’re not simply speaking to a kiosk, you’re contributing to a suggestions loop. With each chat, AI learns your style and nudges you towards sure merchandise. It’s handy, sure, but in addition quietly highly effective and doubtlessly invasive.
Privateness alert:
As conversations shift to messaging apps like Telegram, the place interactions really feel extra personal, customers might not understand how a lot they’re sharing or how that information will likely be used.
The problem
Can Skechers scale this slick AI setup throughout older shops with much less tech infrastructure? And may they keep human heat in a system that automates private contact?
Skechers’ Luna is an element chatbot, half private stylist, and half silent observer. It’s a glimpse into retail’s AI-powered future, the place procuring is seamless, sensible, and just a bit bit surveilled.
Would you’re taking trend recommendation from a machine that’s watching you? Skechers is betting you’ll.
